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"Velera is one of the few people I know who is able to think strategically and act tactically, making her a triple threat!" 

-Cristi K., Ondot Systems


For almost twenty years she’s generated millions in revenue driving marketing strategy for top Fortune 100 & 500 brands including AT&T and Fiserv. A change agent early in her career, she was the youngest woman to run the Midwest division of a destination management company – securing their first million-dollar contract with Ford Motor Company.

Recognized as a female leader in her industry, Velera was selected to join Money20/20’s RiseUp global accelerator program for women in 2018 and served as the program’s 2019 U.S. Ambassador.

She’s also a LinkedIn Instructor, delivering her marketing expertise digitally on the massive global platform. 

Velera channels her expertise and passion for female leaders as the founder and CEO of Positive Identity, a company that helps women gain the skills to lead with greater confidence in their career and everyday life through workshops and digital resources.


From her acclaimed debut book, "You're Absolutely Worth It", to being a contributing writer for Thrive Global, to publishing guides including “Six Steps to Negotiate the Salary You Deserve Without Letting Fear Override,” Velera shows women how to own their worth.


Her passion to serve has led Velera to mentor and coach countless women across the country, both on her own and in partnership with organizations such as the American Marketing Association, National Black MBA Association, and INROADS - of which she’s an alumni.

How to Connect? 

Velera would love to figure out how to best help you achieve your goals.

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