"Velera is one of the few people I know who is able to think strategically and act tactically, making her a triple threat!"
-Cristi K., Ondot Systems
For over fifteen years she’s generated millions in revenue leading teams, launching products, and driving marketing strategy for Fortune 100 & 500 brands including AT&T, First Data (now Fiserv), and Verifone. Prior to that, Velera was the youngest woman to run the midwestern division of Show Me Arizona, a destination management company – in that role she secured the company’s first million-dollar contract with Ford Motor Company.
She has received industry-wide recognition for her leadership as a woman, being named as a Money 20/20 USA Rise Up Woman in in 2018.
Champion for Women.
As a woman of color, Velera understands what it means to be the "first" or the "only" in the boardroom. Using her experiences and success to help women thrive, Velera founded Positive Identity, an organization focused on helping women develop personally and professionally. She's written a variety of guides to help women including 6 Steps to Negotiate the Salary You Deserve Without Letting Fear Override, 4 Tips to Nail Your Next Interview, and 5 Steps to Win in Your Finances. Her latest book will be released in 2020.
Mentor & Coach.
Her passion to serve has led Velera to mentor and coach countless women across the country, both on her own and in partnership with organizations such as the American Marketing Association, National Black MBA Association, and INROADS - of which she’s an alumni.
WHAT PEOPLE SAY
“Velera is highly respected by her peers, colleagues and friends.
If you’re looking for a top-notch, marketing guru, Velera is your person.”
- Diana Harr, Calero Software